Why do I coach?
Registered with StiR, the independent quality register for professional coaches in the Netherlands.
A journey to optimal functioning
For more than twenty-five years, I have worked with professionals and executives in demanding international environments. Coaching has always been part of that work. In senior corporate and consultancy roles, I helped people navigate important choices, grow as leaders and perform at their best.
What I saw, time and again, was that talented people were rarely held back by ability or effort. More often, they had lost touch with what truly motivated them or were constrained by limiting beliefs.
The work I valued most was helping people understand what drives them and turn that insight into new behavior. That became the foundation of Conviction Coaching.
Choosing to become a professional coach was therefore not a departure from my career, but a natural continuation of it. It was also a personal decision: to build my work around what intrinsically motivates me and where I believe I can add true value.
So I've experienced how powerful it can be when your qualities, skills, motivation and beliefs come together.
My mission is to help you create that alignment for yourself. Not by telling you who to become, but by helping you discover what truly drives you and develop the beliefs that support your growth, performance and wellbeing.
That is why I coach.
Harald Boersma
Founder, Conviction Coaching
Registered with StiR, the independent quality register for professional coaches in the Netherlands.